Business Plan of Linex Spray

Question: Discuss about the Business Plan of Linex Spray. Answer: Introduction: Linex Spray is one of the leading companies in protective coating development. It is well known for its spray-on truck bedliners. Linex is the only automotive aftermarket and wide-ranging protective coating service franchisee in North America. The organization is associated with many experts who preserve experience of more than 20 years. Linex has paved the path of their success by providing useful and beneficial products and solutions to their customers. Linex always try to match the expectation level of their consumers. The primary objective of Linex is to provide quality service to their consumers ("Linex.com", 2017). The following article has demonstrated a business plan for the Linex Spray that involves their vision, mission, objective, the strategies and plans. Vision: Within next five years, Linex will spread its network in the global market via this scientific and new Linex spray Mission: Provide their customers quality and effective service by this product and help them to protect their vehicles from any kind of damage. Strategies: Appoint more experts those are experienced and have the knowledge about product and who are able to encourage the productivity of new and unique products to meet the market demand. The management wants to expand the business into the Global market. They want to enhance the productivity level to meet the expectation level of the consumers. The management aims at increasing the market demand. In order to achieve the target Linex will encourage the implementation of new technologies to enhance the productivity and Linex has decided to appoint some skilled and efficient employees. To control the production and maintain the quality service the management of Linex will monitor the manufacture of the products. Plan: In order to achieve the target Linex will embrace new technologies and techniques to increase productivity and Use new and scientific method for product packaging. They will appoint some marketing experts who can promote their products into the market and influence the demand among the consumers, make a proper marketing plan for the new products to draw the attention of maximum number of customer and Use new media and conventional media to reach to their buyers. The authority will conduct training and development program for the employees to train them about the process of production and provide a transparent picture about the objective and policies of the organization. They have decided to outsource human resource activities so they can concentrate on achieving the goal (Brinckmann et al., 2015). Human resource outsourcing will provide talented and skilled employees. The management Offers the employees loyalty bonus and incentives for remarkable performance to influence the consumer s to give their best performance to achieve the organizational goal and increase their loyalty towards the organization. Objectives: The main objective of Linex to increase the gross revenue to 35% within coming five years to increase the profit margin. They want to reduce the production cost by using new technologies and tactics. They want increase the market demand of their product and resolve all the obstacles regarding production. The motive of the management is to increase the accuracy level in product supply. They want to promote the use of biodegradable materials in production to discourage the rapid growth of pollution on the environment. They have targeted to produce zero wastes to save the environment from global warming. Conclusion: As per the previous discussion, it can be concluded that Linex Spray being a leading company in producing product coating is renowned for its quality service. It is dedicated towards its consumers to provide them good and useful products. The business plan of Linex Spray has been established to encourage the growth of the organization. The main objective of the plan is to increase the profit margin and the market demand. The plan includes all the element of a successful business plan, such as- vision, mission, strategies, plans and objectives. While considering the business plan, it can be stated that Linex can achieve the desired target by embracing new, unique and innovative techniques in the production and and marketing. Reference: Brinckmann, J., Read, S., Mayer-Haug, K., Dew, N., Grichnik, D. (2015, January). Of those who plan: A meta-analysis of the relationship between human capital and business planning. InAcademy of Management Proceedings(Vol. 2015, No. 1, p. 16198). Academy of Management. Home|LineX. (2017). Linex.com.